After receiving the medic advises isolation and social distancing is one of the best ways to protect from the coronavirus. Since it is getting severe the importance of getting away from each other shall be informed thoroughly. So none other than the doctor’s advice the few most well-known brands took actions to aware the people about the quarantine.
These companies took this step by making little movements to their iconic logos in where the theories prove changing logos will affect brand loyalty. Anyhow even it is for a short period these companies shown the value of being apart from each other while giving this strong hidden message.
Some McDonald’s locations separated their iconic golden arches
As you are familiar with the big golden “M” which represents the McDonald they are separate from each arch.
Audi pulled their four rings apart to encourage social distancing
With the message of “Keep distance” the four circles bound each other are going to be apart from the Audi logo.
Volkswagen tweaked up their logo for their social media as well
Volkswagen is also showing this strong message of stay at home and practice social distancing by sharing a video of distancing the “V” and “W” in the logo.
Coca Cola is putting up billboards with this important message
Coca Cola is one of a company that is in the leading position of making trends. So they recreate the logo with the putting space in each letter in “Coca Cola” with the slogan of “Staying apart is the best way to stay connected.”
Chiquita is sending the message by removing their fruit lady from the logo on Instagram saying she’s home
Chiquita is a company that provide banana and other fruits all over the world. Since the lady who appears in the Chiquita logo stays at home, there are no more women in the logo. After removing Miss Chiquita, they posted this logo on Instagram and put a caption as “I’m already home. Please do the same and protect yourself. #stayhome”. Quite interesting right??
As same as these well-known companies, we are also requesting you to stay at home not only for you but also for your loves ones.
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Sources: fastcompany.com and Board panda
